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OPT-IN MARKETING

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The Tesco Careers website integrates with a third party ATS and delivers flexible web 2.0 platform on which to build.

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Opt-in marketing drives your traffic

Whether you are getting your visitors to sign up to a newsletter or subscribing to an RSS feed, both are excellent ways of building your potential customer base and allowing you to apply targeted marketing information to your visitors.

Newsletters and RSS feeds are part of a whole range of opt-in marketing techniques you can use that are proven to engage and retain visitors who are genuinely interested in what you have to offer.

The New Media CMS provides you with the ideal blend of opt-in marketing services, automatically providing RSS feeds for several areas of your site and also allowing you to send out subscriber based newsletters to targeted groups of users that have signed up in the past. By using these features, you can keep several channels of communication open with your visitors, updating them with information about the services and products that you offer.

What is an RSS feed?

RSS stands for "Really Simple Syndication" and "RSS feeds" are a great way of communicating with your customers without being too demanding on either your or their time. By offering RSS feeds, you are providing a service that allows your customer to keep up to date with you without the need for them to read a lengthy newsletter or visit your site. If you post something that interests them, they will automatically receive the information and visit the exact page of your site that they need to see.

Why you need a newsletter

Newsletters are an effective way of communicating any news that you may have whilst at the same time, reminding your customers of your existing services. Sending out a monthly newsletter can be directly linked to visitor traffic trends showing more than a doubling of visitors for extended periods after the newsletter has been sent.

Using the functions that are built in to the New Media CMS, you can effectively self-publicise your website and your services as part of your online marketing strategy thereby increasing the returns from your website.