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PAY PER CLICK

Generate traffic with pay per click (PPC)

When you have a new site, no matter how good it is or how much search engine optimisation you do, it will never be enough to build your site traffic site traffic in the short term. Search engine optimisation excels in gaining long term organic search engine rankings that pay dividends over time and you will see your sites search engine performance will improve for up to a year after its launch.

In the short term, to fill the gap between the launch of your website and gaining good levels of organic search engine traffic, pay per click (PPC) advertising is one of the most popular and effective ways to raise the profile of your website and kick-start your online presence.

For new websites in general, as part of the indexing process the search engines use, a new site is not given as much gravitas when compared to a site that has been online for a longer period of time. As a site owner, you should expect this effect to work itself out within the first three to six months depending on the search engines that you are targeting . In order to offset the lack of traffic the "new site effect" has, a pay per click advertising programme will boost your site traffic and effectively raise your sites profile.

To assist you with your pay per click programme, New Media Development can offer advice on setting up an account with one of the major pay per click advertisers, help you to choose the best times for your advertising to be shown and also which keywords to use to get the best return on your advertising investment.